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I am a quality-oriented, results-driven technology and gaming enthusiast with twelve-plus years experience in Silicon Valley corporate marketing, public relations and business development roles at a variety of startups.
Also Have been writing game reviews and articles for gaming websites s.a IGN, gamespot, gamesradar and gameinformer.
The logos of the top 15 US corporations make fascinating viewing from a design perspective.
A logo helps establish an identity, so it’s important to get it right. Let’s take a closer look at them and see what we can learn:
Wal-Mart is the world’s largest retailer with over $421 billion in revenue in 2011. The latest logo, created in 2008, replaces the sans serif logo used from 1992 – 2008.
ConocoPhillips’ logo is strong and affirmative.its corporate logo tells them it’s a trusted multinational company that also appeals to industrial customers.
Fannie Mae’s logo instantly lets you know what business it’s in. The home icon at the front is attractive and clearly defines the brand. This is a good example of how to design an effective logo.
GE’s logo is one of the most eye-catching on this list. The hand-drawn letters immediately catch the eye, leading you onto the byline ‘imagination at work.’
Berkshire Hathaway is simple and unapologetically corporate. The company is a holding company for a number of insurance, transport and consumer companies, and doesn’t need anything complicated.
GM’s logo is pretty simple: two capital letters sit on top of a line. The automaker is a collection of brands that are perhaps more identifiable than the manufacturer itself. The corporate logo tells consumers that it is solid, reliable and trustworthy.
Bank of America unashamedly plays on patriotism with its logo. The American flag is designed in the shape of a field, symbolizing honesty and hard work, that BoA can be trusted with your savings. Whether this is true or not is a matter of opinion.
Ford’s famous blue oval logo hasn’t changed since 2003, the date of the last redesign. It works, too, so why change it?
Hewlett-Packard’s logo has changed very little since its founding. It is instantly recognizable and creates a sense of trust and security. The logo is in a square-like structure with rounded corners; the letters ‘hp’ encased in a circle in the center.
AT & T’s logo is bright, bold and original. The marble gives the impression that the company is different to other telecom operators and feels very ‘uncorporate.’ It is a good example of how to use an icon.
Simple but effective is how I’d describe this. J.P Morgan & Chase’s logo works well from a corporate viewpoint, giving the impression of a venerable and trustworthy bank.
McKesson’s bold design makes it standout. The bright blue lettering with soft edges gives the image of approachability while the orange line under the raised c catches your eye
Citigroup’s logo has changed over the years and this new logo makes it appear to be a little friendlier.